Copywriting
You are currently browsing the articles from Copywriting Help matching the category Copywriting.
Effective copywriting is one piece of the puzzle. But you also need some basic business essentials.
Sure, great ad copy is a crucial component to marketing success, but it’s not the be-all-and-end-all some people seem to think. It’s this kind of “cure-all” approach that sometimes gives advertising a bad name as the truth gets exaggerated in [...]
Written by mellow on February 6th, 2012 with comments disabled.
Read more articles on Copywriting.
In Parts 1 and 2 of 3, we explored how specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. In part 3 of 3, we examine different ways you can specialize as a copywriter.
THREE DIFFERENT WAYS TO SPECIALIZE [...]
Written by mellow on February 5th, 2012 with comments disabled.
Read more articles on Copywriting.
It seems like not a day goes by when one of my business partners doesn’t call me up, or I call him up, and say:
“Hey, I was just taking a shower and got this great new idea for that project we’re working on!”
I know that sounds strange, but it’s true.
There’s something almost [...]
Written by mellow on February 4th, 2012 with comments disabled.
Read more articles on Copywriting.
As you know, good sales copy is critical to your successonline. Although it’s not something that you can learnovernight, here are a few pointers to increase yourresponse rates …
__1. Focus on benefits, not on features.
For example, the specialty pet bed you’re selling might have a durable polar fleece lining. That’s a feature. The benefit is [...]
Written by mellow on February 3rd, 2012 with comments disabled.
Read more articles on Copywriting.
There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it’s true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to [...]
Written by mellow on February 2nd, 2012 with comments disabled.
Read more articles on Copywriting.
Aspiring copywriter, be warned.
Don’t expect to “retire this year and still make more money than most doctors.” Paul Hollingshead and The American Writers & Artists Institute say you can. According to their website, all that you need to do is take Michael Masterson’s Accelerated Program for Six-Figure Copywriting, which [...]
Written by mellow on February 1st, 2012 with comments disabled.
Read more articles on Copywriting.
by Karon Thackston ? 2006 http://www.copywritingcourse.com
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred. Let me assure [...]
Written by mellow on January 31st, 2012 with comments disabled.
Read more articles on Copywriting.
Often I see people banging their heads against a brick wall, hoping that if they bash it hard enough the wall will fall down. I’m sorry, but that’s not going to happen!
Imagine selling beef to vegetarians.
Imagine selling crucifixes to atheists.
Imagine selling England football shirts to Scotland fans.
Now…
Imagine selling [...]
Written by mellow on January 31st, 2012 with comments disabled.
Read more articles on Copywriting.
I spent a few hours over the weekend watching the TV series, LOST. And man oh man? do I love the script writing on that show.
Why?
Because it has me constantly wanting to know what?s coming next. It goes from scene to scene? leaving you on ?cliff-hanger? after ?cliff-hanger.?
It?s similar, really? to the way Dan Brown, [...]
Written by mellow on January 30th, 2012 with comments disabled.
Read more articles on Copywriting.
Successful website copywriting is very different than traditional copywriting.
Based on what actually works best -and does not work–from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must [...]
Written by mellow on January 29th, 2012 with comments disabled.
Read more articles on Copywriting.
« Older articles
No newer articles