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Ad Copywriting: Building Brand Equity one Word at a TimeBy Jon Wuebben | Professional Advertising CopywriterAhadvertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a […]
Written by mellow on November 20th, 2008 with comments disabled.
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You’ve probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff … anythingthat results in a better website is worth reading and absorbing.
However, before you learn to walk, you need to learn to crawl. Before youbegin […]
Written by mellow on November 19th, 2008 with comments disabled.
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Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader […]
Written by mellow on November 18th, 2008 with comments disabled.
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Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you’re under pressure to meet a business writing deadline, the obvious can […]
Written by mellow on November 17th, 2008 with comments disabled.
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I spent a few hours over the weekend watching the TV series, LOST. And man oh man? do I love the script writing on that show.
Why?
Because it has me constantly wanting to know what?s coming next. It goes from scene to scene? leaving you on ?cliff-hanger? after ?cliff-hanger.?
It?s similar, really? to the way Dan Brown, […]
Written by mellow on November 16th, 2008 with comments disabled.
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I’ve been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!
What do I mean by this?
Simply put, every copywriting strategy can be found […]
Written by mellow on November 15th, 2008 with comments disabled.
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Copyright (c) 2005-6 by Bruce Carlson
Have you ever pulled up a Web page and gotten “stuck” before you could even read very far?
Chances are the writer didn’t give your eyes the necessary space so you could take in the copy comfortably.
Writing for the Web requires a special kind of visual […]
Written by mellow on November 14th, 2008 with comments disabled.
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The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your […]
Written by mellow on November 13th, 2008 with comments disabled.
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By Ken Leonard Jr. ? KLJ Online
So you want to sell online… You have a product ready to go, but how are you supposed to write a sales letter like the ones used by the biggest names in internet marketing? A sales letter that attracts prospects and makes sales?
It’s […]
Written by mellow on November 12th, 2008 with comments disabled.
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How would you like to turn your web site into an unstoppable sales machine?
Of course you would. So listen up. In this article I’m going to share with you my famous internet copywriting formula, more commonly referred to as simply THE FORMULA.
Just yesterday I was having a discussion with internet wizard Ryan Even. Ryan said […]
Written by mellow on November 12th, 2008 with comments disabled.
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