A writer is sitting at his desk trying to work on an article that is due tomorrow. He knows what he wants to say, but he just can not seem to put it into words. He decides to pull out his trusty thesaurus to try to find the right words to convey his message. The […]
Written on August 28th, 2008.
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Copywriting Tips for Sales-generating Brochuresby Karon Thackston 2003http://www.copywritingcourse.com
Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?
There are several aspects of copywriting for brochures […]
Written on August 28th, 2008.
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Yes, You Can Have a Career as a Successful Writer!
) 2003 Caterina Christakos
Many of us love to write yet have this belief that only one writer in a million will make money. If we use conventional standards of writing perhaps this is partly true. There are dozens of way to turn your skill as a […]
Written on August 27th, 2008.
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Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”
In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.
Consider, for example, a direct response ad that I have in front of […]
Written on August 27th, 2008.
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When attempting to understand Creativity and Innovation, it pays to import the vast range of research and knowledge that has been accumulated in these fields most of it is to be found in the field of Business and Management.
When attempting to understand Creativity and Innovation, it pays to import the vast […]
Written on August 26th, 2008.
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Brochures, leaflets, flyers, pamphlets, sales collateral, product sheets?every company needs them. And in an ideal world, every company has an experienced brochure writer to craft them. Here?s what to look out for when hiring someone for your brochure copywriting.
[…]
Written on August 26th, 2008.
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It?s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It?s the copywriting on the website.
Here?s what works best from actual results and testing on dozens of websites we?ve done the […]
Written on August 26th, 2008.
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Whether you are a seasoned copywriter or writing your first ad, you mustunderstand and relate to “How People Think, Feel and Respond”.
You must also know the common sense tips and tricks that will help youcreate killer ad copy.
Following is a list of key elements of writing successful ads:
- Appeal to the reader’s emotions […]
Written on August 25th, 2008.
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freelance copywriter, freelance commercial writer
Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader to hang onto every word you say or write.
In fact this […]
Written on August 25th, 2008.
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freelance copywriter, freelance commercial writer
I was just rereading Jeffrey J. Fox’s marvelous book, How To Become A Marketing Superstar this week, and had to start jotting down some notes to pass along. Fox has a wonderful knack for distilling his hard-won wisdom into two or three page chapter nuggets that others would have to teach […]
Written on August 24th, 2008.
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