By: Mike Pavlish
#1. START WITH WHAT THE PROSPECT WANTS Most marketing falls short for one reason: it focuses on the product or service. The inevitable result of this line of thinking is a list of FEATURES that may or may not be of interest to anyone except the [...]
By: Mike Pavlish
by Karon Thackston ? 2006 http://www.copywritingcourse.com
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home [...]
Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office – “Anything good happening?” “Well, it’s good you aren’t here” – and that’s about it. Didn’t even bother to travel 30 miles to take up the offer of a free lunch at [...]
Search Engine Copywriting: A Comprehensive Guide For Beginners To Content Writing For Search Engine Optimization (Continued)
About the resources
Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls [...]
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don’t know that… yet! In my own experiences as a freelancer, I’ve noticed that the most hesitant potential clients often ask the same questions. Following [...]
1) Think about your Readers
When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, “That’s me”? One way to help you write for your readers, is to write just as if you were saying it to their [...]
Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about it. It was called “Why I Hate Compelling Ad Copy” if I remember right.
What makes me mad about great copywriting is simple. It leads me. It brings out my impulses and guides me to where [...]
Successful website copywriting is very different than traditional copywriting.
Based on what actually works best -and does not work–from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must [...]
Use this copywriting checklist for copywriting ? or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from all copywriting used in advertising and marketing.
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Today, with the advent of email and other cheap sources of communication you don?t have to be that paranoid [...]