Transform your Home Page to Pull Sales with Passion Copywriting

Transform your Home Page to Pull Sales with Passion CopywritingJudy Cullins c 2003 All Rights Reserved.
If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not know is how to tell people about your services and products to get [...]

Written on September 25th, 2016.
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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your [...]

Written on September 24th, 2016.
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Copywriting Tips to Make Any Website Sell Better

It?s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It?s the copywriting on the website.
Here?s what works best from actual results and testing on dozens of websites we?ve done the copywriting for.
1. [...]

Written on September 23rd, 2016.
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olving Buyer Scepticisim … A Lesson In Copywriting

olving Buyer Scepticisim … A Lesson In Copywriting
 by: Kris Mills

When making a purchasing decision, people have their “rip off radars” on high beam. They’re wary and so they should be — after all, they’re about to spend money so they want to be sure they’re not going to get ripped off, AND they [...]

Written on September 22nd, 2016.
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Copywriting: Specialize For Your Own Sake — Part 1 of 3

Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. Sound too good to be true? Just listen to what other copywriters are saying.
MAKE YOURSELF INCOMPARABLE AND AVOID THE ‘MUSHY MIDDLE’
Here’s some wisdom from Anne Pepper of Pepper [...]

Written on September 22nd, 2016.
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Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2

by Karon Thackston ? 2006 http://www.copywritingcourse.com
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred. Let me assure [...]

Written on September 21st, 2016.
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How To Transition Into Copywriting By Moonlighting – Even If You Already Have A Full-Time Job

There’s a lot of overtly self-serving marketing taking place in the “new copywriter’s space” of the Internet, and I don’t want to add to that.
So permit me to give you my very considered perspective on the question “Can I transition into copywriting by moonlighting?”
I’m happy to report that the answer to that question [...]

Written on September 20th, 2016.
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Segmenting Your Target Audience Through Your Copywriting

Segmenting Your Target Audience Through Your Copywriting
 by: Karon Thackston

Ask any copywriter what the first commandment of copywriting is and theyll quickly tell you Know Thy Target Audience. In order to write effectively you have to know this one group of people and know them well. I guess thats why many people [...]

Written on September 19th, 2016.
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Four copywriting strategies that you can easily pop into your ad copy!

Four easy copywriting strategies that you can pop into any ad copy. Quick note: Inside this article you will discover:
* 3 powerful involvement tools to increase your sales by bringing your readers into your ad copy.
* What you must put in your call for action, besides “click here”, [...]

Written on September 18th, 2016.
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Shhhh… Direct Mail Copywriting Secrets

Shhhh… Direct Mail Copywriting Secrets
Direct mail companies, writers, websites and experts all offer many rules and “helpful hints” for creating direct mail copy.
But I’m taking it one step further. I’m going to actually share with you my Top 3 Secrets for blockbuster direct mail copy (direct mail copy = words that sell).
They’re [...]

Written on September 17th, 2016.
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