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Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they’re a hodge podge of names from a hodge podge of sources…with few added to your list solely on the criteria that they’re especially good leads.
Now ask yourself how successful your clients would be [...]
Written by mellow on April 30th, 2009 with comments disabled.
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I hope that the following article (which is one of the first lessonson our Online Creative Writing Course) may be informative and helpful to your ezine readers or on your web site. It was written for the off-line world, but the principles can be applied in “cyberspace and the real world”.
I share what I know, [...]
Written by mellow on April 30th, 2009 with comments disabled.
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Hiring a GREAT CopywriterBy Jon Wuebben | Professional Website Copywriter
Hiring a great copywriter can be a challenge.
There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the [...]
Written by mellow on April 29th, 2009 with comments disabled.
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Resist the temptation to devote any more than 10 percent of your bait piece to self-promotion. Doing so would make it less appealing for others to recommend or reprint it. Producing something that benefits your market without a heavy sales pitch attached puts you in a very positive light, and just [...]
Written by mellow on April 29th, 2009 with comments disabled.
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To say that I read a lot is perhaps one of the greatest understatements of all time. I read chronically, obsessively. Articles, books, magazines, newspapers, newsletters–you name it. Whenever I am alone, if I’m not actually writing something, I make certain I have something to read with me. I carry a large purse precisely for [...]
Written by mellow on April 29th, 2009 with comments disabled.
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During a world title fight the other night, one of the cornermen told his boxer to, “Kill the body and the head will fall”. It dawned on me why few boxers make good online copywriters, and most online copywriters make pathetic pugilists. We’re complete oxymorons (no pun intended).
As copywriters, we are always being told [...]
Written by mellow on April 28th, 2009 with comments disabled.
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I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It’s obviously a popular topic, so I thought I’d put some of the more common questions and answers on paper in the hopes that it might provide a bit of [...]
Written by mellow on April 28th, 2009 with comments disabled.
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Copywriting Is Not One-Size-Fits-All
by: Karon Thackston
I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldnt believe he really felt that way.
Karon, I want you to write the sales letter for my site. How much will it cost me? read [...]
Written by mellow on April 28th, 2009 with comments disabled.
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Norm Goldman, Editor of the book reviewing and author interviewing site, www.bookpleasures.com reviews Monterey Shorts 2: More On The Line: Stories by Fiction Writers of the Monterey Peninsula.
Editors: Chris Kemp: Byron Merritt: Ken Jones ISBN: 0976009609 [...]
Written by mellow on April 27th, 2009 with comments disabled.
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It’s easy to overlook the obvious when you’re putting together an ad. The following checklist will help you keep on track for better response in print, direct mail, broadcast or web advertising.
1. Is it clear what you’re offering? Show the communication to someone who’s had nothing to do with it and see if they [...]
Written by mellow on April 27th, 2009 with comments disabled.
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