January 2008
You are currently browsing the articles from Copywriting Help written in the month of January 2008.
by Karon Thackston ? 2006 http://www.copywritingcourse.com
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.
That’s really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They [...]
Written by mellow on January 31st, 2008 with comments disabled.
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A writer is sitting at his desk trying to work on an article that is due tomorrow. He knows what he wants to say, but he just can not seem to put it into words. He decides to pull out his trusty thesaurus to try to find the right words to convey his message. The [...]
Written by mellow on January 31st, 2008 with comments disabled.
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Screenwriting is a competitive trade. To distinguish yourself as a prize-winning writer you need to master organizational skills, take creative risks, and learn how best to present your final product. For the aspiring screenwriter, Tom Lazarus’ book, “Secrets of Film Writing” is one of the best. An exceptional screenwriter with five produced screenplays, [...]
Written by mellow on January 31st, 2008 with comments disabled.
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Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”
In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.
Consider, for example, a direct response ad that I have in front of [...]
Written by mellow on January 30th, 2008 with comments disabled.
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What is writer’s block?
Well, I just can’t think of a single darn thing to say. Oh well, I’m outta here!
Sound familiar? No! Oh, get real! We’ve all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I’m talking about. . . . .uh, I can’t think of what the word is [...]
Written by mellow on January 30th, 2008 with comments disabled.
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G. SrinivasanI can feel all those vibrations of disbelief and even those cynical aahs and oohs when you read this title. Is it yet another attractive, tall promise with no substance? No. It is the amazing truth I recently discovered.
Before I come to the powerful secret of writing articles with such ease and [...]
Written by mellow on January 29th, 2008 with comments disabled.
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“There is no harder job in the world than copywriting, yet there is none more rewarding…both financially and emotionally. It truly is the world’s best kept secret job”
First of all, there is some confusion about copywriting…let me dispel the most common myth:
What Copywriting is NOT
“Copywriting” is not “Copyrighting”. Copyrighting is the act [...]
Written by mellow on January 29th, 2008 with comments disabled.
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These are really exciting times for writers. This is mainly because the World Wide Web has opened up opportunities that did not exist previously. There are amazing new opportunities that are capable of helping any writer market and sell their work very efficiently and successfully
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Written by mellow on January 29th, 2008 with comments disabled.
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Do you have a product or service that you are trying to display to the rest of the world? If this sounds like you, you are definitely not alone. But if you are like most people, you are probably having a hard time determining how you are going to market your product or service.
One [...]
Written by mellow on January 29th, 2008 with comments disabled.
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The recent flap about James Frey’s A Million Little Pieces has hit the media with a big bang, bringing the age-old debate about what is acceptable when writing memoir–a “real” story. Every time a memoir is released that gains media attention this debate is raised. Mary Karr, The Liar’s Club, Jennifer Lauck, Blackbird, and Vivian [...]
Written by mellow on January 28th, 2008 with comments disabled.
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