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In my life, I’ve had two freelance careers, one that limped along miserably for a number of years, and one that took off like a rocket after only three months of marketing.
What happened in between was eight year of excitement, growth and misery at a high-powered direct response agency, and a life-changing event at […]
Written by mellow on February 28th, 2007 with comments disabled.
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Things That Every Aspiring Travel Writer Should Know
For anyone who’s looking to get into travel writing, it is important to have had some experience in traveling. It is essential. This is where a writer obtains the materials that will become the stories that will end up on paper.
Get acquainted with the road and […]
Written by mellow on February 28th, 2007 with comments disabled.
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As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways.
By using your most deft copywriting techniques - including sleight of hand and a little keyword juggling - you’ll race up Google’s rankings faster than you can say ’search engine optimization’!
In so […]
Written by mellow on February 28th, 2007 with comments disabled.
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H.L. Mencken, the author, jounalist and social critic observed that most people “write badly because they cannot think clearly.” And the reason they cannot think clearly, he went on, is that “they lack the brains.”
Putting aside H.L.’s cricisim for the moment, let’s assume that all copywriters have the “brains” and, more often than not, we […]
Written by mellow on February 27th, 2007 with comments disabled.
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Ever made a decision that you really wish you hadn’t? We all have, so, you’re in good company, but when it comes to copywriters, what company do you want to keep?
There are a lot of writers out there. The strange thing is that there are an awful lot of inexperienced writers […]
Written by mellow on February 27th, 2007 with comments disabled.
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Copyright (c) 2005-6 by Bruce Carlson
Have you ever pulled up a Web page and gotten “stuck” before you could even read very far?
Chances are the writer didn’t give your eyes the necessary space so you could take in the copy comfortably.
Writing for the Web requires a special kind of visual […]
Written by mellow on February 27th, 2007 with comments disabled.
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freelance copywriter, freelance commercial writer
One of the biggest problems any business has is how to make potential clients aware your company even exists and has the capabilities to solve their problems. These potential customers have problems they want to solve, but have no knowledge about your firm and your skill at solving those exact problems.
An […]
Written by mellow on February 26th, 2007 with comments disabled.
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A couple years ago I had a huge “ah ha!” moment that forever changed the way I write copy.
I had spent two months writing a very ambitious ad for a high-end product I knew would make me a ton of money if I got it right.
And nothing if I got it wrong.
And […]
Written by mellow on February 26th, 2007 with comments disabled.
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I’d like to present three easy steps to getting published. Well, I’d like to, but there’s usually more than three and they are never easy.
Many aspiring writers I encounter believe if they can just get their article to an editor the editor will see the value in the work and want to sign them […]
Written by mellow on February 25th, 2007 with comments disabled.
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By far, I have found that the lack of discipline is the biggest hindrance for most people, when it comes to writing a book of any kind. Although I urge you as a would-be writer to develop a theme because once you are clear on “why” you want to write a book, your motivational level […]
Written by mellow on February 25th, 2007 with comments disabled.
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