January 2007
You are currently browsing the articles from Copywriting Help written in the month of January 2007.
Copyright 2006 Peter Woodhead
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both left a legacy for us all, and their work went on to inspire other up-and-coming copywriters. [...]
Written by mellow on January 31st, 2007 with comments disabled.
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freelance copywriter, copywriting tips, white papers, rainmaking tips
You are a freelance copywriter and you have just been given the assignment of writing an ad that will run in a certain magazine. But you can’t write good copy in a vacuum. Who are the intended customers for this product? And what hot buttons appeal to [...]
Written by mellow on January 31st, 2007 with comments disabled.
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by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated [...]
Written by mellow on January 30th, 2007 with comments disabled.
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Tips on Finding andHiring a Good Copywriterby Phyllis Schwartz, The Copy Coach (c) 2004 BetterCopywriting.com
Finding the right words to promote your product or service is no easy, task, especially when writing is just “not your thing.” You can struggle along and keep your fingers crossed, or you can choose to get help … [...]
Written by mellow on January 30th, 2007 with comments disabled.
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“If a man has talent and cannot use it, he has failed. If he has a talent and uses only half of it, he has partly failed. If he has a talent and learns somehow to use the whole of it, he has gloriously succeeded and has a satisfaction and a triumph few [...]
Written by mellow on January 30th, 2007 with comments disabled.
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by Karon Thackston ? 2006 http://www.copywritingcourse.com
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home [...]
Written by mellow on January 30th, 2007 with comments disabled.
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” There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment.” Norman Vincent Peale
I wish I had said that. Because I live it.
Living life in the writing classroom is an enthusiastic dance… really, a dance marathon, since the teacher constantly supports the interest and momentum of students with [...]
Written by mellow on January 29th, 2007 with comments disabled.
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Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. [...]
Written by mellow on January 29th, 2007 with comments disabled.
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The revolution of the internet has brought opportunities for many that wanted to make a difference in their lives. It doesnt cost much to launch a business as it would in the offline world. The coverage is enormous and your target audience is easily accessible.
The fact is, you can make your own success story using [...]
Written by mellow on January 28th, 2007 with comments disabled.
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If you would like to make sure you never again stare at a blank screen or piece of paper when writing your copy, then this article will show you how.
Once upon a time a guy I know called me up almost panicky because he had a looming deadline and couldn’t think of anything to [...]
Written by mellow on January 28th, 2007 with comments disabled.
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