by Karon Thackston ? 2006 http://www.copywritingcourse.com
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred. Let me assure […]
Written on December 31st, 2008.
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Writing is a product. A basic marketing truism is that you can’t sell a product if no one wants to buy it. Whether or not your writing is wonderful doesn’t matter if you are writing about a subject no one wants to publish. The moral of the story? Never create your writing in a vacuum.
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Written on December 31st, 2008.
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Copyright (c) 2005-6 by Bruce Carlson
Have you ever pulled up a Web page and gotten “stuck” before you could even read very far?
Chances are the writer didn’t give your eyes the necessary space so you could take in the copy comfortably.
Writing for the Web requires a special kind of visual […]
Written on December 30th, 2008.
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You’re staring at the computer screen or a sheet of typing paper.
It’s blank.
Right before you sat down to write, you had a ton of great ideas.
Then you sat down and POOF! They’re GONE! Just like a wave from the Wicked Witch of the West’s magic wand. Doesn’t matter that she got creamed […]
Written on December 30th, 2008.
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by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated […]
Written on December 29th, 2008.
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Sometimes, another writer, upon learning that I’m both a book author and tax accountant, asks me for the best ways that authors can minimize their income taxes.
If I can, I try to weasel my way out of the discussion, offering up such basic tidbits as, “Well, be sure to look at the home office […]
Written on December 29th, 2008.
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If you write for a living, that is, if you write articles for clients you often have heard about writer’s block. Personally, I think the topic is overdone and simply something that comes about when the author is too tired, distracted, or simply not interested in the topic at hand [oh, yes…this does happen!] On […]
Written on December 29th, 2008.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best ?and does not work?from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business […]
Written on December 28th, 2008.
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Article writing is becoming one of the top ways to market your online business today since the search engines are looking for good quality, keyword rich content. But what happens when you can’t think of anything intelligent or useful to say and are suffering from the writer’s block blues? Here are a few tips on […]
Written on December 28th, 2008.
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To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a web site […]
Written on December 27th, 2008.
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