How to Find and Hirer a Great Freelance Writer/Copywriter by Lynn Walford
Seek and Ye Shall Find? Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and [...]
Written on September 9th, 2009.
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Here are the top techniques and tricks that today’s best copywriters use. Learn them well, remember them always and use them often!
1) Research, Research, Research.
The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work. Research the product or service. Research your (or your clients) product [...]
Written on September 9th, 2009.
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What Makes a Good Copywriter?
If you need high quality copy for a brochure, direct mail, newsletter, advertisement, optimised web copy, or some other form of marketing, chances are that your company will benefit from using a copywriter. But what makes a good copywriter?
There are hundreds of copywriters advertising their services on the Internet. Many have [...]
Written on September 8th, 2009.
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In the world of highly developed and advanced technologies promotion, PR and advertising are to seek new methods that have to be side by side with progress to keep interest. With foundation of internet, advertising strategies underwent a real revolution, trying to capture all the opportunities to develop. Nowadays 40% of advertising materials are submitted [...]
Written on September 8th, 2009.
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Choosing a freelance writer to write your articles and web content can be one of the most painstaking and painful processes that a webmaster can undertake. Webmasters understand the value of creating good content for their sites and understand how this content can increase their search engine rankings. Keyword articles are a common [...]
Written on September 8th, 2009.
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freelance copywriter, copywriting tips, freelance commercial writer
Does your site capture a list of opt-in email addresses of people who have an interest in what you sell? Repeat after me, the number one purpose of your website is to compile a list of prospective customers. The easiest way to do this is to offer a free [...]
Written on September 7th, 2009.
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1) Think about your Readers
When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, “That’s me”? One way to help you write for your readers, is to write just as if you were saying it to their [...]
Written on September 7th, 2009.
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There’s an old saying that writing is rewriting. It’s true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The “Track Changes” feature!
WHY TRACK COPY REVISIONS?
Picture this. Your boss asks you to write up a little piece for [...]
Written on September 6th, 2009.
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So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you – and many of those that do could find your web copywriting baffling, unappealing or even offensive.
How come?
Well, it’s not called the [...]
Written on September 6th, 2009.
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Freelance writers operate on a basis of trust. Whether accepting commissions or sending off unsolicited material to likely buyers, they probably concentrate far more on the quality of their output and their marketing effort than on the honesty of buyers. In the days when writers worked primarily for publications in their country of residence, it [...]
Written on September 6th, 2009.
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