How would you like to turn your web site into an unstoppable sales machine?
Of course you would. So listen up. In this article I’m going to share with you my famous internet copywriting formula, more commonly referred to as simply THE FORMULA.
Just yesterday I was having a discussion with internet wizard Ryan Even. Ryan said […]
Written on May 29th, 2008
Read more articles on Copywriting.
How would you like to turn your web site into an unstoppable sales machine?
Of course you would. So listen up. In this article I’m going to share with you my famous internet copywriting formula, more commonly referred to as simply THE FORMULA.
Just yesterday I was having a discussion with internet wizard Ryan Even. Ryan said “Justin, everyone is focusing on the graphics of web sites because that’s what you see. But the power is in the sales copy and no one is talking about that.”. So we’re going to talk about it right here, right now.
Before I present you with THE FORMULA I want to remind you of the 3 key laws to having a profitable web site. In order to make your web site “unstoppable” you must first have these 3 factors in place:
Your sales letter should have a headline, an opening that grabs you, a clear presentation of features and benefits, a price, and a compelling reason to act today.
You will use these sales letters in your email campaigns and on your web site. For a good example of what the end product will look like, take a look at http://www.WindowTintCourse.com/.
To make it easy for you, I developed…
The 12 Step Internet Copywriting Formula
Headline + Opening Hook + Features and Benefits + Unique Selling Proposition + Credibility + Bullets + Price and Bargain Appeal + Guarantee + Don’t Decide Now + Bonuses + You Can’t Lose + P.S. = Money
This is the formula for writing a sales letter to sky rocket your sales by a bare-bones minimum of 27%. It’s based on my knowledge of psychology and human behavior as well as my years of experience writing direct response advertising and direct mail.
I think of it like this: People have psychological BUTTONS that stimulate them to do certain things. When you know WHAT buttons to push, HOW, WHEN and in WHAT order to push them, you maximize your chances of sale. Just because you push the buttons doesn’t guarantee a sale. But it does put the odds in your favor.
These buttons do NOT force people to do anything. But they do provide the impetus or mental stimulation that leads them to act.
If you examine a random sampling of web sites, you’ll discover that 99% do NOT push even half the buttons in the formula. Which is good news for you! Because that gives you a huge competitive advantage.
Now you need to learn how to write killer headlines.
This is the first installment in a series called Copywriting 101. Click here for the series index.
About the Author
Justin Schultz is a business development consultant, speaker, author, and copywriter. With a B.A. in Theocentric Business and Ethics, Justin also teaches marketing strategies and professional selling at a local college as part of their Business Marketing Management program. Complete information on Justin’s books and other services offered is available from his web site.
Written on May 29th, 2008
Read more articles on Copywriting.