by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated […]
Written on January 30th, 2007
Read more articles on Copywriting.
by Karon Thackston 2003
http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
Know Your Keyphrases Before You Write
It is much easier to create search engine copywriting if you know which keyphrases youll use before you begin to write. Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.
If you know which keyphrases youre optimizing the page for, you can create a more complete plan of action.
Let the Phrases - and Your Audience - Dictate Your Direction
You simply *must* know your target audience before you begin writing. Theres no way around it. It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems.
Once youve taken time to investigate your preferred customer, stop and do a little brainstorming. What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind.
As you come up with solutions for your customers, phrase them around your keywords. It basically works as a puzzle. You know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy.
Use Keyphrases in Your Headlines
Most search engines deem a headline as an important section of the copy. That means the text included in headlines (and sub-heads) carries extra weight.
When you create headlines for your copy, be sure to make them keyword rich. Also pay attention to the HTML code for your headlines. Making headlines bold and including them within or tags will help gain the attention of the engines.
The same holds true for sub-headlines. As you include additional sub-heads throughout your copy, pay attention to the bolding and coding for headline tags.
Include Keyphrases in Your Body Copy
As you begin to write, include keyphrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords.
Let the keywords flow naturally as you write dont try to force it. Describe your products or services using keywords, include keywords in photo or graphic captions, and use keywords in any tables or lists you create.
How often should you use keyphrases? There is a 3% guideline that states 3% of your words should be keywords. However, this is JUST a guideline. Dont kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines’ attention. Dont ruin perfectly good copy by forcing keywords where they just dont fit.
By keeping these rules, regs, and recommendations of the search engine copywriting game in mind, youre sure to create copy that impresses both your visitors AND the engines.
Which specific words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.
“The Information Publisher’s Secret Resource Guide To Blow Customers Away!”Hans Klein
“The Information Publisher’s Secret Resource Guide To Blow Customers Away!”
By Hans Klein
Have you ever heard the saying, “Give and you shall receive”?
Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:
Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.
The more value you provide, the more satisfied the customer And a satisfied customer leads to a lifetime client, and a lifetime fan will gladly refer others to you.
So, why should you remember the saying, “Give and you shall receive”? Well, if you give value, you will receive the benefits of a satisfied customer. You have to give value before you can receive value.
Now, you’re probably wondering how you can provide substantial value to your customers so that your information goes in one ear and turns on a light bulb that says, “Eureka! that is some powerful stuff that I can use immediately!”
Well, if you are wondering about this very question, you’re in luck because if you look below you will discover the five keys that you will want to print out, stick on your wall, and use every time you sit down to create an information product.
1.Connect with your customer and build rapport. Show that you are human, also. You can do this by talking about a failure in your life and how you turned it around, an obstacle that you overcame, or a person that influenced your life and business.
The bottom line is you want to your customer to feel as though you were in their very same position, and you can relate to their situation. This immediately builds credibility because the customer begins to see you as a friend, instead of just an investment.
2.”That’s great, but What’s It Going To Do For Me?” As the customer views your product, this is the MOST important question they have So, answer it! Be sure to point out how they are going to very clearly benefit from the information you are giving to them.
3.In the introduction of your product, always give your best promise of what you expect to deliver to the client. Do you expect to show the client how he can make an extra $1,509 a month? Lose 23 pounds? Save 139,403,839 seconds a year? If so, let the client know what kind of value he is about to receive.
4. “Alright, saving 139,403,839 seconds a year sounds great, but this sounds too difficult.” The next question the customer wonders after finding out what your information can do for him is if they can do it So, let him or her know “Yes, You Can and here’s why!”
5.Let the customer know possible potential return on investment if they utilize the information you are providing. In other words, tell the customer the end result as to what your information can do for him. Will the customer master weaving, writing, or what ever your product is showing him what to do?
Hans Klein - All rights reserved
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100% FR!EE - Pick up your 1 page printable version of these 5 keys of providing value to post on your wall, desk, computer, or anywhere in your work area by visiting http://www.WealthStarters.com/Value.html. Plus 2 Bonus Value Tips!
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10 Tips on How to write a sales letter.Julie Kerr
10 Tips on How to write a sales letter.
The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.
1.Heading.
Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more.
2. Testimonials
One of the biggest problem on the internet is being believed. Testimonials are the best way to assure people that you are not a scam artist. People want to know what others are saying about the product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close to the top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.
3. Build Interest.
Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand the benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember the story should be within your targeted field.
4. Bullets.
Bullets are one of the most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets arose the curiosity of your visitor, so use them to stress the benefits of your products or services and spell out exactly whats included in your offer. Make you bullets like a mini heading. Use them to narrate the benefits of your products in a step-by-step way.
5. Comparison.
To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value.
6. Bonuses
Make your offer different & valuable by adding some good products as bonuses. Dont give away outdated junk as a bonus it will damage the credibility of your main product. Your bonuses should be as good as they can sell on their own. Remember sometimes people buy the main product just because of the bonuses.
7. Guarantee.
If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to loose all the burden is on you to deliver what you promised.
8. Demand Immediate Action
Include a deadline to create a sense of urgency in the mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they dont act now.
9. What to do next?
Dont make your customer guess what you want them to do next. Tell them clearly that Click here to order or get immediate access. Make this process as simple & understanding as you can.
10. P.S.
P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down to the end of your page to find out how much it would cost.
A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.
Authors note:
Julie Kerr provides marketing advice, business writing, and popular promotion packages. Owner of “The Best of Internet Marketing” which is the biggest and best collection of internet marketing ebooks with resell rights and ready to take order website on the internet today at http://www.adminder.com/c.cgi?woe5&art
Written on January 30th, 2007
Read more articles on Copywriting.