If your copywriting isn’t performing the way you think it should or has in the past, following are “3 Quick And Easy Ways To Fix Your Underachieving Copywriting!”
1. Try changing the headline. Why? Because just changing the headline has been known to increase sales by 1300 percent or more! Can changing the headline really [...]
Written on April 30th, 2008
Read more articles on Copywriting.
If your copywriting isn’t performing the way you think it should or has in the past, following are “3 Quick And Easy Ways To Fix Your Underachieving Copywriting!”
1. Try changing the headline. Why? Because just changing the headline has been known to increase sales by 1300 percent or more! Can changing the headline really make that much difference? You bet it can! Here’s why: Your headline is the very first thing readers see as they’re perusing your ad or salesletter. That’s why your headline needs to be as compelling as possible. So, what’s a compelling headline? A compelling headline is any headline that creates curiosity, answers the question, “what’s in it for me?”, and compels the reader to read further.
That’s all your readers really care about…”What’s in it for them?” Want an example of a compelling headline? Look no further than this article. Does my headline work? You be the judge. You’re reading my article aren’t you?
2. Try changing your opening paragraph. Your opening should pick up right where your headline left off. Don’t waste your readers valuable time by “dilly dallying” around or rambling. Instead, get right to the point and tell your readers exactly what your headline promises.
3. Try changing your close. What’s a close? The close is the ending of your ad or salesletter. An effective close neatly ties everything together, and summarizes your strongest points. The close is also where you ask readers to take the desired action for the final time. I say final time because you should be asking your readers to take the desired action continuosly throughout your message.
Whether you want your readers to purchase your product or service or subscribe to your newsletter, you need to ask for the desired action at least 7 times. For example, “Buy Now!” “Subscribe today!” “Limited Time Only!” “Call Immediately!” “Act Now!” “Purchase Today And Save!” “While Supplies Last!”
The close is equally as important as the headline, because studies prove that readers will read your headline and then immediately scan down to the bottom of your ad or salesletter to see if what you’re offering is something they’re interested in.
There is however, an important caveat to this article. The above tips WON’T work if your product or service isn’t viable and something that people want or need. How can you tell if your product or service is viable? That’s easy! Are other marketers successfully selling the same thing or some similar item? If the answer is yes, you have a viable product or service.
About the Author
Carmella Giovanni is a free-lance writer, mother and housewife currently living in San Francisco, California. Carmella may be reached at carmgiovanni@yahoo.com
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Written on April 30th, 2008
Read more articles on Copywriting.