Copywriting
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by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated […]
Written by mellow on December 29th, 2008 with comments disabled.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best ?and does not work?from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business […]
Written by mellow on December 28th, 2008 with comments disabled.
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To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a web site […]
Written by mellow on December 27th, 2008 with comments disabled.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best -and does not work–from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must […]
Written by mellow on December 27th, 2008 with comments disabled.
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There’s an old saying that writing is rewriting. It’s true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The “Track Changes” feature!
WHY TRACK COPY REVISIONS?
Picture this. Your boss asks you to write up a little piece for […]
Written by mellow on December 26th, 2008 with comments disabled.
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Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content copy. Copywriters will be able to design and compose […]
Written by mellow on December 25th, 2008 with comments disabled.
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freelance copywriter, freelance commercial writer
Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader to hang onto every word you say or write.
In fact this […]
Written by mellow on December 24th, 2008 with comments disabled.
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by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated […]
Written by mellow on December 23rd, 2008 with comments disabled.
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As you know, good sales copy is critical to your successonline. Although it’s not something that you can learnovernight, here are a few pointers to increase yourresponse rates …
__1. Focus on benefits, not on features.
For example, the specialty pet bed you’re selling might have a durable polar fleece lining. That’s a feature. The benefit is […]
Written by mellow on December 22nd, 2008 with comments disabled.
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Here are the top techniques and tricks that today’s best copywriters use. Learn them well, remember them always and use them often!
1) Research, Research, Research.
The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work. Research the product or service. Research your (or your clients) product […]
Written by mellow on December 21st, 2008 with comments disabled.
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