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Often I see people banging their heads against a brick wall, hoping that if they bash it hard enough the wall will fall down. I’m sorry, but that’s not going to happen!
Imagine selling beef to vegetarians.
Imagine selling crucifixes to atheists.
Imagine selling England football shirts to Scotland fans.
Now…
Imagine selling [...]
Written by mellow on January 31st, 2012 with comments disabled.
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I spent a few hours over the weekend watching the TV series, LOST. And man oh man? do I love the script writing on that show.
Why?
Because it has me constantly wanting to know what?s coming next. It goes from scene to scene? leaving you on ?cliff-hanger? after ?cliff-hanger.?
It?s similar, really? to the way Dan Brown, [...]
Written by mellow on January 30th, 2012 with comments disabled.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best -and does not work–from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must [...]
Written by mellow on January 29th, 2012 with comments disabled.
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With the help of the Internet and email, copywriters today can branch out beyond the geographical boundaries of their hometown, making it their world headquarters. And clients seem to be coming along for the ride, apparently not caring if you’re a copywriter based in Vancouver, BC, Canada, like myself, or halfway around the world.
TAPPING [...]
Written by mellow on January 28th, 2012 with comments disabled.
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Quick note: Inside this article you will discover:
* 3 powerful involvelment tools to increase your sales by bringing your readers into your ad copy. * What you must put in your call for action, besides “click here”, that will increase your ad’s success. * How you can FULLY use the power [...]
Written by mellow on January 27th, 2012 with comments disabled.
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10 SEO Copywriting Tips
SEO Copywriting is a skill. For most people it’s really something you learn over time by doing it, paying close attention to what your competitors are doing and reading up on how to write copy for websites, blogs, press releases and articles.
There are some simple rules that will help the [...]
Written by mellow on January 26th, 2012 with comments disabled.
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As you know, good sales copy is critical to your successonline. Although it’s not something that you can learnovernight, here are a few pointers to increase yourresponse rates …
__1. Focus on benefits, not on features.
For example, the specialty pet bed you’re selling might have a durable polar fleece lining. That’s a feature. The benefit is [...]
Written by mellow on January 25th, 2012 with comments disabled.
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Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”
In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.
Consider, for example, a direct response ad that I have in front of [...]
Written by mellow on January 24th, 2012 with comments disabled.
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Freelance Copywriting – Marketing Yourself and Your Website: Part 1
When it comes to marketing yourself as a freelance copywriter, it’s important to bear in mind that virtually everything related to copywriting has gone online!
Any copywriter who has been around for longer than five years or so will know that new copywriting [...]
Written by mellow on January 23rd, 2012 with comments disabled.
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Clients can get in the way of a perfectly good career; or at least that’s the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients – warts and all – is essential if you want to succeed as a freelance copywriter. [...]
Written by mellow on January 23rd, 2012 with comments disabled.
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