Copywriting is a lot like going on a first date with someone you really like. At the very least, you need to make a good impression and attract your target audience. If it all goes really well, you might even charm them into something crazy – like taking up your offer. If that’s the case, [...]
Written on October 1st, 2008
Read more articles on Become a writer.
Copywriting is a lot like going on a first date with someone you really like. At the very least, you need to make a good impression and attract your target audience. If it all goes really well, you might even charm them into something crazy – like taking up your offer. If that’s the case, then copywriting to your target website audience is like trying to win over a very attractive speed date.
Firstly, you have to make the best of a less than romantic setting. Playing musical chairs with a room full of love vultures hardly sets an ambience in which to deliver your best line, or paragraph. Similarly, monitor resolution, colours, and glare, can all distract from your sweet-talking copy.
Similarly, neither audience has the time nor inclination to sit and listen to your long winded tales of heroism, gallantry, and product features. They’d much prefer to scan through your sub-headings, clicking on your hyperlinks, and jump between your pages, before slipping between your sheets.
Finally, your admiree has stopped by because they are in the market for something you provide. Now they want a few very good reasons why they should pick you over the other potential suitors. If you can’t impress them in the first thirty seconds, someone who can is just a click or a table away. And even if you do sound like a pretty good catch, chances are they are going check out all the options before taking your number.
So what’s the moral of the story? Whether you are copywriting for a business website or trying to impress the cutie across the table, make a big first impression and you’re more likely to leave them thinking “I bet we’d be good together”.
About the Author
Simon Hillier runs Get There Writing Services based in Sydney Australia, providing creative writing and internet marketing that will have your readers clicking an streaming for more. Services include copywriting for websites, newsletters, sales letters, blogs, advertising. Travel writing, feature articles, scripts and ebooks. For more information visit www.getthere.com.au
Written on October 1st, 2008
Read more articles on Become a writer.