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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.
1 [...]
Written by mellow on February 29th, 2012 with comments disabled.
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–Question # Six – Editors, how do you locate that next position when it’s time to move to a new publishing house, newspaper or magazine? How do you keep that great editing job once you have it?–
Page Nine
Jenny Kasza
To keep a great job once you have it, you have to be creative with [...]
Written by mellow on February 29th, 2012 with comments disabled.
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We are seeking 25 people to join our team. This is a FREE work at home opportunity! You are your own boss, you make your own hours, it is up to you how much money you make! We will show you how to start and run a successful online business from your home with unlimited [...]
Written by mellow on February 29th, 2012 with comments disabled.
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There’s an old saying that writing is rewriting. It’s true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The “Track Changes” feature!
WHY TRACK COPY REVISIONS?
Picture this. Your boss asks you to write up a little piece for [...]
Written by mellow on February 28th, 2012 with comments disabled.
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Tech-writers A Necessary Evil
by: Glenn Murray
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.
Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell dont want to. This is actually part of the reason that [...]
Written by mellow on February 28th, 2012 with comments disabled.
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If you are just starting out as a copywriter, but are afraid of writing “crap”, then here’s how to abolish that fear and start making money right away — no matter how poor your copy is.
Look, here’s the whole secret to getting over your fear of writing bad copy:
Just start writing.
The more [...]
Written by mellow on February 28th, 2012 with comments disabled.
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If you’ve been a freelance writer for a while, you are probably adept at two or three types of writing. If you are a good advertising copywriter, you can probably also write good catalog copy and good promotional copy. A good short story writer can often write good human-interest features. Some good technical writers can [...]
Written by mellow on February 27th, 2012 with comments disabled.
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Effective screenwriting relies on the good understanding and use of structure. Inexperienced screenwriters may believe that structure inhibits creativity, but experienced writers know that following a template helps them to problem identify, generate ideas…
Effective screenwriting relies on the good understanding and use of structure. Inexperienced screenwriters may believe that structure inhibits creativity, but experienced writers [...]
Written by mellow on February 27th, 2012 with comments disabled.
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by Karon Thackston ? 2006 http://www.copywritingcourse.com
In Part 1 of this series (http://www.marketingwords.com/articles/copywriting_makeover_providerwatch.html), you were introduced to Provider Watch, a company whose site copy was a bit confusing. (You can see the original copy here: http://www.copywritingcourse.com/providerwatch-original.pdf.) While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the [...]
Written by mellow on February 27th, 2012 with comments disabled.
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A writer is sitting at his desk trying to work on an article that is due tomorrow. He knows what he wants to say, but he just can not seem to put it into words. He decides to pull out his trusty thesaurus to try to find the right words to convey his message. The [...]
Written by mellow on February 26th, 2012 with comments disabled.
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