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As you know, good sales copy is critical to your successonline. Although it’s not something that you can learnovernight, here are a few pointers to increase yourresponse rates …
__1. Focus on benefits, not on features.
For example, the specialty pet bed you’re selling might have a durable polar fleece lining. That’s a feature. The benefit is [...]
Written by mellow on January 25th, 2012 with comments disabled.
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We all learn how to write in grammar school, work on those skills in middle school, torture ourselves and our teachers through high school, and finally embrace the Muse that has perched on our shoulder in college and won’t leave us alone. Many writers know at an early age their passion is the written word; [...]
Written by mellow on January 25th, 2012 with comments disabled.
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How to Find and Hirer a Great Freelance Writer/Copywriter by Lynn Walford
Seek and Ye Shall Find? Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and [...]
Written by mellow on January 25th, 2012 with comments disabled.
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