January 24th, 2012

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In Direct Mail Marketing Copywriting, Specifics Outsell Generalities.

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”
In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.
Consider, for example, a direct response ad that I have in front of [...]

Written by mellow on January 24th, 2012 with comments disabled.
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Why Hire a Professional Writer?

Only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.
Only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a [...]

Written by mellow on January 24th, 2012 with comments disabled.
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