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by Karon Thackston ? 2006 http://www.copywritingcourse.com
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred. Let me assure [...]
Written by mellow on January 31st, 2012 with comments disabled.
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Nissan to Market Infiniti Cars in China
The Chinese luxury automobile market is booming and Nissan plans to enter the market in 2007 with its Infiniti brand of automobiles.
Nissan is planning on setting up dealerships across China, particularly in major cities. China’s auto market is exploding with year to year sales growth of 20% [...]
Written by mellow on January 31st, 2012 with comments disabled.
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Overcome Writers Block with Snake Dancing
by: Judy Cullins
Writers block! Even columnist Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi and to divert his attention when he can’t think of what to write. Recently, [...]
Written by mellow on January 31st, 2012 with comments disabled.
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Often I see people banging their heads against a brick wall, hoping that if they bash it hard enough the wall will fall down. I’m sorry, but that’s not going to happen!
Imagine selling beef to vegetarians.
Imagine selling crucifixes to atheists.
Imagine selling England football shirts to Scotland fans.
Now…
Imagine selling [...]
Written by mellow on January 31st, 2012 with comments disabled.
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A writer’s day begins and ends with hope, promise, and a lick of good luck. In between these qualities lies a truckload of hard work, enough imagination to send ideas into the next generation, and creativity that would amaze and enthrall readers who pick up the writer’s work and enjoy each and every thought and [...]
Written by mellow on January 30th, 2012 with comments disabled.
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I spent a few hours over the weekend watching the TV series, LOST. And man oh man? do I love the script writing on that show.
Why?
Because it has me constantly wanting to know what?s coming next. It goes from scene to scene? leaving you on ?cliff-hanger? after ?cliff-hanger.?
It?s similar, really? to the way Dan Brown, [...]
Written by mellow on January 30th, 2012 with comments disabled.
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Whether you are a seasoned copywriter or writing your first ad, you mustunderstand and relate to “How People Think, Feel and Respond”.
You must also know the common sense tips and tricks that will help youcreate killer ad copy.
Following is a list of key elements of writing successful ads:
- Appeal to the reader’s emotions [...]
Written by mellow on January 29th, 2012 with comments disabled.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best -and does not work–from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must [...]
Written by mellow on January 29th, 2012 with comments disabled.
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t Tips for Ezine Writers
by: Michael Southon
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web?
The reason is quite simple.
People very rarely go online looking for something to buy. They go online looking for information – free information.
They want to be educated, entertained and [...]
Written by mellow on January 29th, 2012 with comments disabled.
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For those of you who don’t know what I’m about, here’s a short summary.
I’m a writer living in England. I have written a novel, ‘St Brodag’s Isle’, which is supported by a website (http://www.stbrodag.com) and a newsletter. 2002 is going to be my campaign year – a year in which I intend to make a [...]
Written by mellow on January 28th, 2012 with comments disabled.
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