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A couple years ago I had a huge “ah ha!” moment that forever changed the way I write copy.
I had spent two months writing a very ambitious ad for a high-end product I knew would make me a ton of money if I got it right.
And nothing if I got it wrong.
And [...]
Written by mellow on December 31st, 2011 with comments disabled.
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Article marketing is especially well suited for use by writers. Here are some compelling reasons to start writing and submitting articles to article directories:
1. Dramatically increase back-links to your web sites. Submitting articles will rapidly accelerate the number of back-links to your web pages. In fact, article marketing is arguably the fastest single method [...]
Written by mellow on December 31st, 2011 with comments disabled.
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I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they?ll quickly respond with only [...]
Written by mellow on December 30th, 2011 with comments disabled.
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Before launching into any enterprise, it is a good idea to familiarize yourself with the terms used in the field. For any producer of content, there are also legal and social issues to be aware of. The following is a glossary of the main forms of content found on the web. While not complete, all [...]
Written by mellow on December 30th, 2011 with comments disabled.
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Please feel free to use this article in your ezine or on your Web site, as long as you include the resource box at the end. I would love to be notified when this is used! Thank you!
767 words
TO SPECIALIZE, OR NOT TO SPECIALIZE? A Question for Writers
By 2002 Mary Anne Hahn
Okay, [...]
Written by mellow on December 30th, 2011 with comments disabled.
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16 Golden Rules of Master Copywriting
by: Christos Varsamis
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldnt be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on [...]
Written by mellow on December 30th, 2011 with comments disabled.
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Last week I drove my son to buy art supplies he needed for a new class. We picked out the few items we didn’t have at home already, including a very important sketchbook.
He hovered near the shelf, studying the different styles of sketchbooks, caressing the different types of paper. He held two or three of [...]
Written by mellow on December 29th, 2011 with comments disabled.
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by Karon Thackston ? 2006 http://www.copywritingcourse.com
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home [...]
Written by mellow on December 29th, 2011 with comments disabled.
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freelance copywriter, freelance commercial writer
I was just rereading Jeffrey J. Fox’s marvelous book, How To Become A Marketing Superstar this week, and had to start jotting down some notes to pass along. Fox has a wonderful knack for distilling his hard-won wisdom into two or three page chapter nuggets that others would have to teach [...]
Written by mellow on December 28th, 2011 with comments disabled.
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Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is constantly rising. However, how could one define experienced and highly- skilled copywriter? What skills and experience should he possess [...]
Written by mellow on December 28th, 2011 with comments disabled.
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