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World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It?s the same with marketing and selling.
If you are reading this your probably have heard that [...]
Written by mellow on September 2nd, 2009 with comments disabled.
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Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their [...]
Written by mellow on September 2nd, 2009 with comments disabled.
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The Writer’s Mind
I’ve always felt that writers aren’t smarter or more creative than non-writers. I think the difference between a writer and a non-writer is that a writer doesn’t have enough sense to know this should be difficult. Writing and creativity are products of the mind- not extraordinary minds- every mind. You can also tap [...]
Written by mellow on September 2nd, 2009 with comments disabled.
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