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Great Books Aren’t Written, They’re Mutilated and Pieced Back Together in Groundbreaking Intensive Surgery
A few weeks ago, I opened up the manuscript of my novel that’s about to be published for a quick fact-check on something I needed to know for my current work-in-progress, the fourth book in my series. As I skimmed the pages, [...]
Written by mellow on August 24th, 2009 with comments disabled.
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When it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization. Here are the 5 keys to help you succeed with both site visitors and search engines.
1. Comprehension and Attention Span
Assume your site visitors must understand the primary benefit you offer [...]
Written by mellow on August 24th, 2009 with comments disabled.
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freelance copywriter, copywriting tips, white papers, rainmaking tips
As a freelance copywriter, I am always doing research. I study other people’s copy (there are some who say I am looking for ideas to steal, and they would be right), I read books on marketing, copywriting, advertising, web design, professional rainmaking, and all sorts of stuff [...]
Written by mellow on August 24th, 2009 with comments disabled.
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