August 2009
You are currently browsing the articles from Copywriting Help written in the month of August 2009.
To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a web site [...]
Written by mellow on August 31st, 2009 with comments disabled.
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“Do I contradict myself? Very well, then, I contradict myself. I am large, I contain multitudes.” — Walt Whitman, Song of Myself
The dedicated writing student must continually search for tools to explore the core balance of plot, character, and poetics, multiple ways of climbing the great, misty mountain called story. But the [...]
Written by mellow on August 31st, 2009 with comments disabled.
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freelance copywriter, copywriting tips, white papers, rainmaking tips
This article is part 3 in a series entitled Unleash the Awesome Power of Testimonials. In part one, we discussed how testimonials can create credibility and trust, they are evidence you use to bolster your claims regarding your product or service. And we also discussed how testimonials [...]
Written by mellow on August 31st, 2009 with comments disabled.
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by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated [...]
Written by mellow on August 30th, 2009 with comments disabled.
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No other element of marketing will make your business succeed or fail faster than your copywriting. Good copywriting can earn you a fortune. Bad copywriting will sink your business faster than the Titanic!
However, rather than write an article on how to write great copy, we decided to let three of the greatest copywriters of all [...]
Written by mellow on August 30th, 2009 with comments disabled.
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Since 2003 I’ve helped many new copywriters select the niche that’s right for them, and those niches have been strong and varied.
Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom.
In addition to the more obvious markets I [...]
Written by mellow on August 30th, 2009 with comments disabled.
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So you’ve written an article to promote your writing? Now what?
It’s time to promote your article.
It isn’t enough that you’ve written a great article. You have to get others to read it. This means distributing it as widely as you possibly can. It also means going where your potential reader is so that [...]
Written by mellow on August 29th, 2009 with comments disabled.
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Your prospect is actively hiding from you.
One of the biggest mistakes you can make when choosing a copywriter is to hire one the same way you’d pick a champion archer.
In archery, you should look for the bowman with the strongest shooting arm, heaviest bow, straightest arrows, keenest eagle-eye, most number of arrows in [...]
Written by mellow on August 29th, 2009 with comments disabled.
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One of the greatest problems writers face is isolation. Writing, especially freelance writing, is a solitary task. There are
many advantages to this, such as the lack of distractions and the ability to work in (or out of) your rattiest clothes, but
there are disadvantages as well. Isolation can cause loneliness, lack of structure, and can deprive [...]
Written by mellow on August 28th, 2009 with comments disabled.
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Your prospect is being hit by an average of 240 advertising impressions every day – many, many more if he surfs the internet.
He’s constantly besieged by benefit-based headlines that scream, “I want to sell you something!” Is it any wonder he’s becoming immune to them?
The fact is, more companies are mailing more packages [...]
Written by mellow on August 28th, 2009 with comments disabled.
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