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You’ve heard it said a thousand times – “If you want the job done right, do it yourself.” Well, maybe that is true in your area of expertise, but did you get a degree in English? Do you have 20 years of experience in writing marketing and promotional materials? Do you [...]
Written by mellow on July 28th, 2009 with comments disabled.
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Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter just to find out that it will not make one single sale.
This is why testing your copy is so important. Testing and tweaking your [...]
Written by mellow on July 28th, 2009 with comments disabled.
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When It All Began: The First Web Writings
While there weren’t many online writers in the formative years of the web, if you were around then, you know what it was like. What I remember most about the web back then (the Al Gore days?) was the plain text, 10-point courier font that was consistent with [...]
Written by mellow on July 28th, 2009 with comments disabled.
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