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Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their [...]
Written by mellow on July 15th, 2009 with comments disabled.
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I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Today, with the advent of email and other cheap sources of communication you don?t have to be that paranoid [...]
Written by mellow on July 15th, 2009 with comments disabled.
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Some so-called writing experts say you don’t need much skill or talent to be a freelance copywriter for businesses and professionals. Don’t believe it. This article looks at the specific writing skills you must have to be successful and prosperous in this field. If your abilities are not up to par, all hope [...]
Written by mellow on July 15th, 2009 with comments disabled.
Read more articles on Become a writer.