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Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as Search Engine Marketing (SEM for short) has grown up to support this new advertising medium. To date, very little independent analysis (as [...]
Written by mellow on July 2nd, 2009 with comments disabled.
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freelance copywriter, freelance commercial writer
Every freelance copywriter should own a copy of “Tested Advertising Methods,” written by the legendary copywriter, John Caples.
In the mid roaring twenties, 25 year old Caples made advertising history when he wrote the most famous ad of all time. It began with the words:
They laughed when I sat down at the [...]
Written by mellow on July 2nd, 2009 with comments disabled.
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