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If you want to know a quick and easy way to get inside the heads of your customers…and learn what their “hot buttons” are when writing copy…then check this out:
One of the first things I do when starting a new copywriting project is go straight over to amazon.com.
Why?
Because in most cases it [...]
Written by mellow on July 31st, 2009 with comments disabled.
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Whether you’re an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Whether you’re an executive or a [...]
Written by mellow on July 31st, 2009 with comments disabled.
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Writers block is something most writers have to deal with at one time or another. It can be quite daunting staring at a blank piece of paper or a blank computer screen, not knowing what to say. Presented here are seven methods for overcoming writers block that will help you to get unstuck [...]
Written by mellow on July 30th, 2009 with comments disabled.
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Search engine optimization (SEO) is an important part of your online marketing strategy because it’s trackable, measurable, and provides qualified leads and excellent ROI. Improve your online visibility by using SEO copywriting strategies when creating content.
SEO Copywriting Strategies
Start by ensuring that the content on every page in your site is written from the customer’s viewpoint [...]
Written by mellow on July 30th, 2009 with comments disabled.
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freelance copywriter, copywriting tips, white papers, freelance commercial writer
Dan Kennedy is a freelance copywriter who is regarded as a hero by many of us in the copywriting profession. And for good reason, my copy of his book, The Ultimate Sales Letter, is highlighted, bookmarked and contains many, many of my handwritten notes in the [...]
Written by mellow on July 30th, 2009 with comments disabled.
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An SEO copywriting primerWhat does search engine copywriting mean?
SEO copywriting is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. This content should immediately convey your Unique Selling Proposition (USP). It is impartive to get across why you or your service is unique from the competition.USP [...]
Written by mellow on July 29th, 2009 with comments disabled.
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You need something written to sell your product or service. You turn to the Internet, tap the word ‘copywriter’ into Google and search. Bingo!
Thousands of results, plus a swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who’s at the top of the search pile?
Not [...]
Written by mellow on July 29th, 2009 with comments disabled.
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You’ve heard it said a thousand times – “If you want the job done right, do it yourself.” Well, maybe that is true in your area of expertise, but did you get a degree in English? Do you have 20 years of experience in writing marketing and promotional materials? Do you [...]
Written by mellow on July 28th, 2009 with comments disabled.
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Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter just to find out that it will not make one single sale.
This is why testing your copy is so important. Testing and tweaking your [...]
Written by mellow on July 28th, 2009 with comments disabled.
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When It All Began: The First Web Writings
While there weren’t many online writers in the formative years of the web, if you were around then, you know what it was like. What I remember most about the web back then (the Al Gore days?) was the plain text, 10-point courier font that was consistent with [...]
Written by mellow on July 28th, 2009 with comments disabled.
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