May 2009
You are currently browsing the articles from Copywriting Help written in the month of May 2009.
freelance copywriter, copywriting tips, white papers, rainmaking tips
We freelance copywriters sometimes get too caught up in our work and try too hard to make it an intellectual exercise. But we need to remind ourselves we are not writing literature, we are selling on paper.
To keep myself grounded, and to remind myself that I [...]
Written by mellow on May 31st, 2009 with comments disabled.
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by Karon Thackston ? 2006 http://www.copywritingcourse.com
In Part 1 of this series (http://www.marketingwords.com/articles/copywriting_makeover_providerwatch.html), you were introduced to Provider Watch, a company whose site copy was a bit confusing. (You can see the original copy here: http://www.copywritingcourse.com/providerwatch-original.pdf.) While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the [...]
Written by mellow on May 31st, 2009 with comments disabled.
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Marketing Tips for Writers to get your book off of your shelf and onto theirs. Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do [...]
Written by mellow on May 31st, 2009 with comments disabled.
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I want to share with you the solution to a marketing problem recently expressed by three of my coaching students…and that is how to create a powerful online newsletter (ezine) for cultivating quality clients.
I realize this is not the only source of information you can find on how to write an effective ezine, but [...]
Written by mellow on May 30th, 2009 with comments disabled.
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Yes, it’s cold calling!
As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can shave months off your start-up marketing efforts.
When I first began freelancing, I combined direct mail with follow-up phone [...]
Written by mellow on May 30th, 2009 with comments disabled.
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What is writer’s block?
Well, I just can’t think of a single darn thing to say. Oh well, I’m outta here!
Sound familiar? No! Oh, get real! We’ve all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I’m talking about…uh, I can’t think of what the word is…oh, yes, it’s [...]
Written by mellow on May 30th, 2009 with comments disabled.
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If you want to know an almost laughably easy way to increase the sales of all your copywriting…without any extra effort and without having to learn anything new…then this article will show you how.
Let me explain:
When I was a kid I loved collecting comic books. I enjoyed them so much, I even wanted [...]
Written by mellow on May 29th, 2009 with comments disabled.
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Before launching into any enterprise, it is a good idea to familiarize yourself with the terms used in the field. For any producer of content, there are also legal and social issues to be aware of. The following is a glossary of the main forms of content found on the web. While not complete, all [...]
Written by mellow on May 29th, 2009 with comments disabled.
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Have More Fun in Hawaii!
Tired of coming to Hawaii and finding yourself at the same Luaus only to conclude that besides getting a sun-tan and going for an evening dinner cruise; there is nothing else to keep you excited and indulged in a fun, happy-go-lucky mood?(except for good old fashioned intercourse with your [...]
Written by mellow on May 28th, 2009 with comments disabled.
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One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don’t know that… yet! In my own experiences as a freelancer, I’ve noticed that the most hesitant potential clients often ask the same questions. Following [...]
Written by mellow on May 28th, 2009 with comments disabled.
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