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During a world title fight the other night, one of the cornermen told his boxer to, “Kill the body and the head will fall”. It dawned on me why few boxers make good online copywriters, and most online copywriters make pathetic pugilists. We’re complete oxymorons (no pun intended).
As copywriters, we are always being told [...]
Written by mellow on April 28th, 2009 with comments disabled.
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I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It’s obviously a popular topic, so I thought I’d put some of the more common questions and answers on paper in the hopes that it might provide a bit of [...]
Written by mellow on April 28th, 2009 with comments disabled.
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Copywriting Is Not One-Size-Fits-All
by: Karon Thackston
I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldnt believe he really felt that way.
Karon, I want you to write the sales letter for my site. How much will it cost me? read [...]
Written by mellow on April 28th, 2009 with comments disabled.
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