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Painting the picture. It’s what copywriters do all the time to draw readers into whatever they’re selling. It’s one of the most powerful tools in writing because it draws on the most powerful part of the human brain: Our imaginations.
The best part is that you only have to drop a few details into the copy [...]
Written by mellow on March 30th, 2009 with comments disabled.
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All sorts of people give speeches, not only politicians and executives of international conglomerates. Almost every major life event involves a speech. For example, toasts offered at weddings, eulogies at funerals, roasts at retirement, anniversary, and company gatherings, and presentations at various events. Everyone makes a speech sometime — which is why it is consistently [...]
Written by mellow on March 30th, 2009 with comments disabled.
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by Jill Whalen 2005http://www.highrankings.com/copywritingcourse I’ve spent the past couple of weeks reading Karon Thackston’s copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she’s learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was [...]
Written by mellow on March 30th, 2009 with comments disabled.
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