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To say that I read a lot is perhaps one of the greatest understatements of all time. I read chronically, obsessively. Articles, books, magazines, newspapers, newsletters–you name it. Whenever I am alone, if I’m not actually writing something, I make certain I have something to read with me. I carry a large purse precisely for [...]
Written by mellow on March 28th, 2009 with comments disabled.
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Keeping It Real: The Only Copywriting Trick That Works
by: Robert Warren
Much of today’s accepted copywriting wisdom comes from old books written for a different, quieter world.
For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public [...]
Written by mellow on March 28th, 2009 with comments disabled.
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