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In my work as a copywriter’s coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of “not measuring up.”
I explain that every copywriter has to go through this (sometimes long) phase, and tell my own story of crippling insecurity.
My worst moment was shortly after [...]
Written by mellow on March 31st, 2009 with comments disabled.
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If you own an online business you are one of the masses of ?Netreprenuers? that canvas the worldwide web today. You have a web presence because you believe that you have a product or service that is either unique or fairly priced and the web is where you are banking on earning an income.
Making the [...]
Written by mellow on March 31st, 2009 with comments disabled.
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The Writer As Activist
by: Eric Shapiro
THE WRITER AS ACTIVIST: Eric Shapiro Elaborates on Alternative Mental Health.
Almost two years ago, before the release of my first book, “Short of a Picnic,” I began writing nonfiction Internet essays that, like the book itself, deal with mental health. I say “deal” with mental health instead of [...]
Written by mellow on March 31st, 2009 with comments disabled.
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Painting the picture. It’s what copywriters do all the time to draw readers into whatever they’re selling. It’s one of the most powerful tools in writing because it draws on the most powerful part of the human brain: Our imaginations.
The best part is that you only have to drop a few details into the copy [...]
Written by mellow on March 30th, 2009 with comments disabled.
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All sorts of people give speeches, not only politicians and executives of international conglomerates. Almost every major life event involves a speech. For example, toasts offered at weddings, eulogies at funerals, roasts at retirement, anniversary, and company gatherings, and presentations at various events. Everyone makes a speech sometime — which is why it is consistently [...]
Written by mellow on March 30th, 2009 with comments disabled.
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by Jill Whalen 2005http://www.highrankings.com/copywritingcourse I’ve spent the past couple of weeks reading Karon Thackston’s copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she’s learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was [...]
Written by mellow on March 30th, 2009 with comments disabled.
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Article marketing is especially well suited for use by writers. Here are some compelling reasons to start writing and submitting articles to article directories:
1. Dramatically increase back-links to your web sites. Submitting articles will rapidly accelerate the number of back-links to your web pages. In fact, article marketing is arguably the fastest single method [...]
Written by mellow on March 29th, 2009 with comments disabled.
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Web site copywriting is special method that allows the companies to advertise and promote themselves. In today?s highly competitive and ever-changing online environment it is not enough to rely on the texts alone. One should combine the knowledge of offline copywriting with online realities.
Professionally written web site copywriting (www.killer-content.com/webcopywriting.php) is one of the most significant [...]
Written by mellow on March 29th, 2009 with comments disabled.
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Is there a cure for writer block?
Sure. You’ll be happy to know that overcoming writer block doesn’t involve any magic formula or complicated mumbo jumbo.
Simply stop believing it.
Yeah, you read it right. I’ll repeat.
Stop believing you have writer block.
I mean, you can get all melodramatic and disagree with me, but [...]
Written by mellow on March 29th, 2009 with comments disabled.
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To say that I read a lot is perhaps one of the greatest understatements of all time. I read chronically, obsessively. Articles, books, magazines, newspapers, newsletters–you name it. Whenever I am alone, if I’m not actually writing something, I make certain I have something to read with me. I carry a large purse precisely for [...]
Written by mellow on March 28th, 2009 with comments disabled.
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