December 30th, 2008

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The Importance of White Space In Your Web Copywriting

Copyright (c) 2005-6 by Bruce Carlson
Have you ever pulled up a Web page and gotten “stuck” before you could even read very far?
Chances are the writer didn’t give your eyes the necessary space so you could take in the copy comfortably.
Writing for the Web requires a special kind of visual [...]

Written by mellow on December 30th, 2008 with comments disabled.
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Beating Writers Block: Melting the Sea of Perfection

You’re staring at the computer screen or a sheet of typing paper.
It’s blank.
Right before you sat down to write, you had a ton of great ideas.
Then you sat down and POOF! They’re GONE! Just like a wave from the Wicked Witch of the West’s magic wand. Doesn’t matter that she got creamed [...]

Written by mellow on December 30th, 2008 with comments disabled.
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