December 27th, 2008
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To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a web site [...]
Written by mellow on December 27th, 2008 with comments disabled.
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As a professional copywriter, I’m often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they have the talent to succeed, or if there’s a “test” they can take that will tell them if they’re a [...]
Written by mellow on December 27th, 2008 with comments disabled.
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Are you a writer? Maybe you’re not a writer, but part of your job requires you to write… something, anything, web copy, correspondence, emails, newsletters… maybe you are not a writer but use article writing as a marketing and promotional tool… any way it goes, if you write anything as part of your job, the [...]
Written by mellow on December 27th, 2008 with comments disabled.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best -and does not work–from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must [...]
Written by mellow on December 27th, 2008 with comments disabled.
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