November 28th, 2008

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A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about what makes for [...]

Written by mellow on November 28th, 2008 with comments disabled.
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Freelance Copywriter Secrets: How to Boost Business Writing Case Histories

freelance copywriter, freelance commercial writer
One of the biggest problems any business has is how to make potential clients aware your company even exists and has the capabilities to solve their problems. These potential customers have problems they want to solve, but have no knowledge about your firm and your skill at solving those exact problems.
An [...]

Written by mellow on November 28th, 2008 with comments disabled.
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