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Call me a dunce, but I can’t write a single line of copy until I write my opening paragraph.
Unlike many successful copywriters, I can’t follow the advice of the many direct mail copywriting gurus who suggest I write the reply device first because that’s the tool that closes the sale. I can’t start [...]
Written by mellow on November 26th, 2008 with comments disabled.
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Do you have a product or service that you are trying to display to the rest of the world? If this sounds like you, you are definitely not alone. But if you are like most people, you are probably having a hard time determining how you are going to market your product or service.
One [...]
Written by mellow on November 26th, 2008 with comments disabled.
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Years ago at a presentation at the UCLA Extension Writer’s Program, I promised an audience to teach them to conquer this beast once and for all. Later, another instructor approached me and said “why did you say that to those people? It’s not possible.”
Poor woman. All she was saying is that SHE cannot break [...]
Written by mellow on November 26th, 2008 with comments disabled.
Read more articles on Become a writer.