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The Writer’s Mind
I’ve always felt that writers aren’t smarter or more creative than non-writers. I think the difference between a writer and a non-writer is that a writer doesn’t have enough sense to know this should be difficult. Writing and creativity are products of the mind- not extraordinary minds- every mind. You can also tap [...]
Written by mellow on November 30th, 2008 with comments disabled.
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“There is no harder job in the world than copywriting, yet there is none more rewarding…both financially and emotionally. It truly is the world’s best kept secret job”
First of all, there is some confusion about copywriting…let me dispel the most common myth:
What Copywriting is NOT
“Copywriting” is not “Copyrighting”. Copyrighting is the act [...]
Written by mellow on November 30th, 2008 with comments disabled.
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The principle for writing good screenplays begins with good idea generation and then the use of structure to extrapolate that idea into a coherent story.
The principle for writing good screenplays begins with good idea generation and then the use of structure to extrapolate that idea into a coherent story.
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Written by mellow on November 29th, 2008 with comments disabled.
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When it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization. Here are the 5 keys to help you succeed with both site visitors and search engines.
1. Comprehension and Attention Span
Assume your site visitors must understand the primary benefit you offer [...]
Written by mellow on November 29th, 2008 with comments disabled.
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Being a creative writer has never been easy. From learning the craft, to practicing it, to selling your work.
But that enthusiasm we felt sparked into passion as we got more involved in it and it continues to ignite us through the long and hard road of getting published.
We are ready to [...]
Written by mellow on November 29th, 2008 with comments disabled.
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Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about what makes for [...]
Written by mellow on November 28th, 2008 with comments disabled.
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freelance copywriter, freelance commercial writer
One of the biggest problems any business has is how to make potential clients aware your company even exists and has the capabilities to solve their problems. These potential customers have problems they want to solve, but have no knowledge about your firm and your skill at solving those exact problems.
An [...]
Written by mellow on November 28th, 2008 with comments disabled.
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I have been a freelance writer for almost twenty years now, and for the last ten years I have made over $100,000 a year. Sometimes maybe a shade less, but often a great deal more. Can you do the same? You probably can…
Here is the biggest secret of all…you don’t have to be [...]
Written by mellow on November 27th, 2008 with comments disabled.
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Successful website copywriting is very different than traditional copywriting.
Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.
1 [...]
Written by mellow on November 27th, 2008 with comments disabled.
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Call me a dunce, but I can’t write a single line of copy until I write my opening paragraph.
Unlike many successful copywriters, I can’t follow the advice of the many direct mail copywriting gurus who suggest I write the reply device first because that’s the tool that closes the sale. I can’t start [...]
Written by mellow on November 26th, 2008 with comments disabled.
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