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Masters of deception pervade every facet of our lives, so why not the writing life? Time and again scams are perpetrated on writers whose desire to get published overshadows caution. If you’ve been to Africa or watch Animal Planet, you’re aware that predators prey on the weak and unsuspecting. We humans are no different.
During [...]
Written by mellow on October 31st, 2008 with comments disabled.
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Have you heard of Brian Keith Voiles? Probably not, butif you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula hegets paid $12,500 to put into use for Fortune 500 Companies?
Well then, today’s your lucky day, isn’t it? [...]
Written by mellow on October 31st, 2008 with comments disabled.
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Google.com, one of the web’s hottest search engines, has indexed over 1,346,966,000 web pages to date. The World Wide Web is officially gigantic, with hundreds of thousands of corporate, small business, and ecommerce websites vying for something more than just the “eyeballs” that web analysts hailed in the 1990’s. In order to create success, websites [...]
Written by mellow on October 30th, 2008 with comments disabled.
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You?ve probably read lots on effective copywriting strategies, how to utilize keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff … anything that results in a better website is worth reading and absorbing.
However, before you learn to walk, you need to learn to [...]
Written by mellow on October 30th, 2008 with comments disabled.
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No other element of marketing will make your business succeed or fail faster than your copywriting. Good copywriting can earn you a fortune. Bad copywriting will sink your business faster than the Titanic!
However, rather than write an article on how to write great copy, we decided to let three of the greatest copywriters of all [...]
Written by mellow on October 29th, 2008 with comments disabled.
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Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven [...]
Written by mellow on October 29th, 2008 with comments disabled.
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Since 2003 I’ve helped many new copywriters select the niche that’s right for them, and those niches have been strong and varied.
Nutraceuticals is big, and so is financial; technology is popular, as well the technology sub-niches of software, hardware, and to a much lesser degree, telecom.
In addition to the more obvious markets I [...]
Written by mellow on October 29th, 2008 with comments disabled.
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Ghost Writers Around the World will write for you – outsourcing By Bruce Riddell
The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of [...]
Written by mellow on October 28th, 2008 with comments disabled.
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Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader [...]
Written by mellow on October 28th, 2008 with comments disabled.
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Summary:Dealing with criticism is part of being a writer. In fact, it’s part of every creative pursuit. Learning to cope with it comfortably will help you grow as both a creative professional and a person.
Writers Can Grow To Be Comfortable With CriticismBy Bonnie Boots
On my first assignment as a newspaper critic, I was [...]
Written by mellow on October 27th, 2008 with comments disabled.
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