September 28th, 2008

You are currently browsing the articles from Copywriting Help written on September 28th, 2008.

Do I Have To Be A Good Writer to Market My Own Business?

ChusaMany of the most effective low-cost marketing strategies require writing. What can a small business owner do if they’re not much of a writer? Can they still market their business themselves on a shoestring budget?
Marketing is a form of communication. And you do need to be able to write well to communicate [...]

Written by mellow on September 28th, 2008 with comments disabled.
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Copywriting tone: 5 reasons honesty beats puffery any day

It never fails. Every conversation I have with a potential or ongoing copywriting client at some point turns to the topic of tone.
“We want our copy to be edgy.”
“I think a light-hearted copy tone would work best.”
“Can we throw a little humor in there?”
“We need to be serious without sounding too [...]

Written by mellow on September 28th, 2008 with comments disabled.
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