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Use this copywriting checklist for copywriting ? or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from all copywriting used in advertising and marketing.
Before writing:
1. Study the company and [...]
Written by mellow on August 31st, 2008 with comments disabled.
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In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.)
In my experience, B2B companies tend be [...]
Written by mellow on August 31st, 2008 with comments disabled.
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