August 27th, 2008

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Yes, You Can Have a Career as a Successful Writer!

Yes, You Can Have a Career as a Successful Writer!
) 2003 Caterina Christakos
Many of us love to write yet have this belief that only one writer in a million will make money. If we use conventional standards of writing perhaps this is partly true. There are dozens of way to turn your skill as a […]

Written by mellow on August 27th, 2008 with comments disabled.
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In Direct Mail Marketing Copywriting, Specifics Outsell Generalities.

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”
In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.
Consider, for example, a direct response ad that I have in front of […]

Written by mellow on August 27th, 2008 with comments disabled.
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