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Use this copywriting checklist for copywriting ? or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from all copywriting used in advertising and marketing.
Before writing:
1. Study the company and […]
Written by mellow on August 31st, 2008 with comments disabled.
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In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.)
In my experience, B2B companies tend be […]
Written by mellow on August 31st, 2008 with comments disabled.
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Charles Lewis
COPYWRITING FOR STARTBLAZE
by Charles Lewis
So — you’ve joined StartBlaze, recruited a good sized downline, and the hits are rolling in. There’s just one problem though… no sales. Your first reaction was to forget StartBlaze, abandon it with utter disgust, and—
THAT is where you went wrong.
Selling a product or collecting e-mail addresses with […]
Written by mellow on August 30th, 2008 with comments disabled.
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All sorts of people give speeches, not only politicians and executives of international conglomerates. Almost every major life event involves a speech. For example, toasts offered at weddings, eulogies at funerals, roasts at retirement, anniversary, and company gatherings, and presentations at various events. Everyone makes a speech sometime — which is why it is consistently […]
Written by mellow on August 30th, 2008 with comments disabled.
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When It All Began: The First Web Writings
While there weren’t many online writers in the formative years of the web, if you were around then, you know what it was like. What I remember most about the web back then (the Al Gore days?) was the plain text, 10-point courier font that was consistent with […]
Written by mellow on August 30th, 2008 with comments disabled.
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Charles Lewis
COPYWRITING FOR STARTBLAZE
by Charles Lewis
So — you’ve joined StartBlaze, recruited a good sized downline, and the hits are rolling in. There’s just one problem though… no sales. Your first reaction was to forget StartBlaze, abandon it with utter disgust, and—
THAT is where you went wrong.
Selling a product or collecting e-mail addresses with […]
Written by mellow on August 30th, 2008 with comments disabled.
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Small business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as effective handling copy development in house.
While its true that you can produce passable copy this way, you often are […]
Written by mellow on August 29th, 2008 with comments disabled.
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Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they’re a hodge podge of names from a hodge podge of sources…with few added to your list solely on the criteria that they’re especially good leads.
Now ask yourself how successful your clients would be […]
Written by mellow on August 29th, 2008 with comments disabled.
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The number one reason why writers don’t write is the fear of poor grammar. The red pencil marks of an editor pointing out dangling participles and passive sentences strikes enough fear into a person that it can prevent him from writing. Writing grammatically well is desirable, and necessary, but it is something you don’t have […]
Written by mellow on August 28th, 2008 with comments disabled.
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A writer is sitting at his desk trying to work on an article that is due tomorrow. He knows what he wants to say, but he just can not seem to put it into words. He decides to pull out his trusty thesaurus to try to find the right words to convey his message. The […]
Written by mellow on August 28th, 2008 with comments disabled.
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