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What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. Theres not a lot more information about the process. What are the [...]
Written by mellow on June 29th, 2008 with comments disabled.
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It seems like not a day goes by when one of my business partners doesn’t call me up, or I call him up, and say:
“Hey, I was just taking a shower and got this great new idea for that project we’re working on!”
I know that sounds strange, but it’s true.
There’s something almost [...]
Written by mellow on June 29th, 2008 with comments disabled.
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Top 3 Ways Great Copywriters Exploit Their Swipefile
Easily the most important and valuable asset in any copywriters box of tricks is the ’swipefile’. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.
No copywriter worth his salt [...]
Written by mellow on June 29th, 2008 with comments disabled.
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