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Copyright 2006 Peter Woodhead
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both left a legacy for us all, and their work went on to inspire other up-and-coming copywriters. [...]
Written by mellow on May 31st, 2008 with comments disabled.
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If you don’t have the time to write web content, it is essential for you to find a trusted person who can do the work for you. However, not everyone who calls themselves an “article writer” is one or, if they do write articles, they may not be familiar with the special techniques needed to [...]
Written by mellow on May 31st, 2008 with comments disabled.
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Several times a year, a new writer will post a question in an online Christian writing group, “Have you heard of the Writer’s Edge? Is it legitimate?” This leads to a debate between editors and authors with years of experience in the industry over whether services like Writer’s Edge and 1st Edition, which post book [...]
Written by mellow on May 31st, 2008 with comments disabled.
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Copyright 2006 Joseph Farinaccio
The following information represents what you might call a “real life copywriting course for non-writers.” If you’re not someone who loves to write, it’s a good way to create effective sales copy. Before starting though, you must know:
A) Copywriting is nothing more (or less) than salesmanship in print. It’s about [...]
Written by mellow on May 31st, 2008 with comments disabled.
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