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Copyright 2006 Peter Woodhead
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both left a legacy for us all, and their work went on to inspire other up-and-coming copywriters. […]
Written by mellow on May 31st, 2008 with comments disabled.
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If you don’t have the time to write web content, it is essential for you to find a trusted person who can do the work for you. However, not everyone who calls themselves an “article writer” is one or, if they do write articles, they may not be familiar with the special techniques needed to […]
Written by mellow on May 31st, 2008 with comments disabled.
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Several times a year, a new writer will post a question in an online Christian writing group, “Have you heard of the Writer’s Edge? Is it legitimate?” This leads to a debate between editors and authors with years of experience in the industry over whether services like Writer’s Edge and 1st Edition, which post book […]
Written by mellow on May 31st, 2008 with comments disabled.
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Copyright 2006 Joseph Farinaccio
The following information represents what you might call a “real life copywriting course for non-writers.” If you’re not someone who loves to write, it’s a good way to create effective sales copy. Before starting though, you must know:
A) Copywriting is nothing more (or less) than salesmanship in print. It’s about […]
Written by mellow on May 31st, 2008 with comments disabled.
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What’s the first step to becoming a writer? You’d think it would be “write”, but it’s not. In speaking to other writers and from what I know of my own journey to becoming a writer, I’ve come to realize that the biggest obstacle for new writers is that they don’t think of themselves as writers. […]
Written by mellow on May 30th, 2008 with comments disabled.
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freelance copywriter, freelance commercial writer
Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader to hang onto every word you say or write.
In fact this […]
Written by mellow on May 30th, 2008 with comments disabled.
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Don?t Show, Dramatize! ? Even Better Than ?Show, Don?t Tell.?
I?m sure that, at some point, you?re heard the adage Show, Don?t Tell. There?s even a rather good writing book by that title. Here?s a new aphorism: Dramatize, Don?t Just Show. Important information should be woven into […]
Written by mellow on May 29th, 2008 with comments disabled.
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How would you like to turn your web site into an unstoppable sales machine?
Of course you would. So listen up. In this article I’m going to share with you my famous internet copywriting formula, more commonly referred to as simply THE FORMULA.
Just yesterday I was having a discussion with internet wizard Ryan Even. Ryan said […]
Written by mellow on May 29th, 2008 with comments disabled.
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freelance copywriter, freelance commercial writer
As a freelance copywriter, one bit of advice I find myself giving out quite frequently is, if you are considering discounting your product or service in order to generate more sales, be very careful.
The cost of discounting goes far beyond the actual price difference of the discount. You also run the […]
Written by mellow on May 29th, 2008 with comments disabled.
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Whether you’re an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Whether you’re an executive or a […]
Written by mellow on May 28th, 2008 with comments disabled.
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