January 30th, 2008

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In Direct Mail Marketing Copywriting, Specifics Outsell Generalities.

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”
In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t.
Consider, for example, a direct response ad that I have in front of [...]

Written by mellow on January 30th, 2008 with comments disabled.
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How To Overcome Writer’s Block

What is writer’s block?
Well, I just can’t think of a single darn thing to say. Oh well, I’m outta here!
Sound familiar? No! Oh, get real! We’ve all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I’m talking about. . . . .uh, I can’t think of what the word is [...]

Written by mellow on January 30th, 2008 with comments disabled.
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