December 30th, 2007

You are currently browsing the articles from Copywriting Help written on December 30th, 2007.

How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign

Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. “How do you bounce back in your freelance business after a client royally screws up a DM campaign?”
The short answer is that no copywriter wins all the time. The law of averages in the business of marketing [...]

Written by mellow on December 30th, 2007 with comments disabled.
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Copywriting Makeover: Distinction and Benefits Part 2 of 2

by Karon Thackston ? 2006 http://www.copywritingcourse.com
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home [...]

Written by mellow on December 30th, 2007 with comments disabled.
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Using The Writer Within You To Build Your Online Business

In an article I wrote called There’s A Writer Within You I suggested that everyone has good or bad experiences, which they could use to write articles or stories. In the article I go on basically to suggest that by accessing these experiences and/ or our imagination we can use them to be writers. To [...]

Written by mellow on December 30th, 2007 with comments disabled.
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