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LIGHTS, CAMERA, ACTION!
From the time you pen your thoughts to a page, you?re on stage. Just like your favorite rock star, actor, or soap opera diva— performing before thousands, perhaps millions of ?potential fans.?
You?re an entertainer. Or at least you should be. Creative artistry, despite the medium, remains the same.
How do you [...]
Written by mellow on December 31st, 2007 with comments disabled.
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Copyright 2006 Peter Woodhead
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both left a legacy for us all, and their work went on to inspire other up-and-coming copywriters. [...]
Written by mellow on December 31st, 2007 with comments disabled.
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Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. “How do you bounce back in your freelance business after a client royally screws up a DM campaign?”
The short answer is that no copywriter wins all the time. The law of averages in the business of marketing [...]
Written by mellow on December 30th, 2007 with comments disabled.
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by Karon Thackston ? 2006 http://www.copywritingcourse.com
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home [...]
Written by mellow on December 30th, 2007 with comments disabled.
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In an article I wrote called There’s A Writer Within You I suggested that everyone has good or bad experiences, which they could use to write articles or stories. In the article I go on basically to suggest that by accessing these experiences and/ or our imagination we can use them to be writers. To [...]
Written by mellow on December 30th, 2007 with comments disabled.
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I want to share with you the solution to a marketing problem recently expressed by three of my coaching students…and that is how to create a powerful online newsletter (ezine) for cultivating quality clients.
I realize this is not the only source of information you can find on how to write an effective ezine, but [...]
Written by mellow on December 29th, 2007 with comments disabled.
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Cutting through the clutter and inspiring your prospects to sit up and pay attention is no easy feat given the amount of information that’s thrown at them every day. If you swamp them with unnecessary information, it confuses them and confused people don’t buy.
Here are two main points that will help you decide what [...]
Written by mellow on December 29th, 2007 with comments disabled.
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freelance copywriter, copywriting tips, white papers, rainmaking tips
Have you ever watched a truly entertaining commercial, laughed hysterically all the way through it … but afterwards had absolutely no idea who the company was or what product the commercial was about?
That is an example of a freelance copywriter not doing his job.
On the [...]
Written by mellow on December 28th, 2007 with comments disabled.
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By: Mike Pavlish
#1. START WITH WHAT THE PROSPECT WANTS Most marketing falls short for one reason: it focuses on the product or service. The inevitable result of this line of thinking is a list of FEATURES that may or may not be of interest to anyone except the [...]
Written by mellow on December 28th, 2007 with comments disabled.
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Virtually everything ever written about freelance writing and getting published says that you need to write query letters. Yet in the Internet Age, the truth of the matter is that query letters are almost always a huge waste of time.
Certainly some people do get work by writing query letters. But the query process soon [...]
Written by mellow on December 28th, 2007 with comments disabled.
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