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16 Golden Rules of Master Copywriting
by: Christos Varsamis
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldnt be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on […]
Written by mellow on November 30th, 2007 with comments disabled.
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Why do you write?
I write to change my world by revising it and giving it a happy ending. I think most write fiction to create new realities and new ways of expressing ourselves. It gives us the power to fix anything we don’t like in the real world. We write to escape, […]
Written by mellow on November 30th, 2007 with comments disabled.
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freelance copywriter, freelance commercial writer
Right now, no matter what time of the day or night you are reading this, someone’s website is making money -a lot of money- using one simple idea.
It’s an idea you should be using to increase the profitability of not only your website, but every aspect of your marketing efforts as […]
Written by mellow on November 30th, 2007 with comments disabled.
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I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Today, with the advent of email and other cheap sources of communication you don?t have to be that paranoid […]
Written by mellow on November 29th, 2007 with comments disabled.
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Top 3 Ways Great Copywriters Exploit Their Swipefile
Easily the most important and valuable asset in any copywriters box of tricks is the ’swipefile’. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.
No copywriter worth his salt […]
Written by mellow on November 29th, 2007 with comments disabled.
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About the resources
Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls […]
Written by mellow on November 29th, 2007 with comments disabled.
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Having worked as a technical writer in a corporate environment, I was often surprised how often good technical writing is dismissed as an extra. Even more, corporations almost invariably overlook the contribution a technical writer can make even from the earliest stages of product development.
It didnt used to be an issue. In the days when […]
Written by mellow on November 28th, 2007 with comments disabled.
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You?ve probably read lots on effective copywriting strategies, how to utilize keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff … anything that results in a better website is worth reading and absorbing.
However, before you learn to walk, you need to learn to […]
Written by mellow on November 28th, 2007 with comments disabled.
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When targeting any corporation for freelance work, most writers contact the communications department. It makes sense, after all, that the department responsible for the majority of a company’s external and internal communications would have the greatest potential need for freelancers.
But having worked in a large insurance company for over 15 years, I can vouch for […]
Written by mellow on November 28th, 2007 with comments disabled.
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If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.
On […]
Written by mellow on November 27th, 2007 with comments disabled.
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