October 28th, 2007

You are currently browsing the articles from Copywriting Help written on October 28th, 2007.

32 Point Copywriting Checklist to Bulletproof Your Copy

As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing “checks and balances” to ensure that all the important elements are there AND that there are no redundant or response-draining elements.
With that, I put together a 32 [...]

Written by mellow on October 28th, 2007 with comments disabled.
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Inspiration — The Writers ‘Aha’ Moment

S. Paquin
It’s my dad’s fault I’ve spent more money on notebooks than I’ve earned fromwords written in them. From the age I could hold a crayon — and comprehendI shouldn’t scribble on walls — stationery was in plentiful supply. Duringmy formative years, a paper-mill firm employed my father.
He brought home reams of product [...]

Written by mellow on October 28th, 2007 with comments disabled.
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