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Yes, it’s cold calling!
As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can shave months off your start-up marketing efforts.
When I first began freelancing, I combined direct mail with follow-up phone […]
Written by mellow on September 30th, 2007 with comments disabled.
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Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well dont become a freelance copywriter!
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well dont become a freelance copywriter!
Dont get me wrong, its a great job, and […]
Written by mellow on September 30th, 2007 with comments disabled.
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It?s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It?s the copywriting on the website.
Here?s what works best from actual results and testing on dozens of websites we?ve done the […]
Written by mellow on September 30th, 2007 with comments disabled.
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Some so-called writing experts say you don’t need much skill or talent to be a freelance copywriter for businesses and professionals. Don’t believe it. This article looks at the specific writing skills you must have to be successful and prosperous in this field. If your abilities are not up to par, all hope […]
Written by mellow on September 29th, 2007 with comments disabled.
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There’s an old saying that writing is rewriting. It’s true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The “Track Changes” feature!
WHY TRACK COPY REVISIONS?
Picture this. Your boss asks you to write up a little piece for […]
Written by mellow on September 29th, 2007 with comments disabled.
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Quality content, tight and keyword rich, is essential for a successful website and the key to Search Engine Optimization (SEO). Content provides the information, delivers the service, builds the brand or makes the sale.
Search Engines rule the web and content rules the search engines. After excursions into meta tagging, keyword stuffing, linking and […]
Written by mellow on September 28th, 2007 with comments disabled.
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860 words
7 Tips for Finding and Hiring a Good Copywriter.
by Walter Burek, walterburek.com
A search on Google for “copywriter” will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find.
Ernest Hemingway and George Bernard Shaw tried it and decided they couldn’t […]
Written by mellow on September 28th, 2007 with comments disabled.
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I spent a few hours over the weekend watching the TV series, LOST. And man oh man? do I love the script writing on that show.
Why?
Because it has me constantly wanting to know what?s coming next. It goes from scene to scene? leaving you on ?cliff-hanger? after ?cliff-hanger.?
It?s similar, really? to the way Dan Brown, […]
Written by mellow on September 28th, 2007 with comments disabled.
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It’s easy to assume that all you need to write great marketing materials is a pen, a notebook and the ability to put words on paper. The truth is that the right tools only make sense if you know how to use them well for your specific purpose.
Sure, the tools are a start. But […]
Written by mellow on September 27th, 2007 with comments disabled.
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Copywriting is a technique that is used to communicate a clear message to readers through newspapers and websites. Super copywriting is designed to both capture and then retain the readers attention, and in some cases even grab the readers attention away from a competitors offerings. Readers are always looking for different information that adds value […]
Written by mellow on September 27th, 2007 with comments disabled.
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