Copywriting: The Secret Key That Rescues Falling Response Rates
Your prospect is being hit by an average of 240 advertising impressions every day – many, many more if he surfs the internet.
He’s constantly besieged by benefit-based headlines that scream, “I want to sell you something!” Is it any wonder he’s becoming immune to them?
The fact is, more companies are mailing more packages [...]
Written by mellow on July 28th, 2007 with comments disabled.
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